Le Violette - Logo and Identity Design
‘Le Violette’ are all those who fight for their own rights, their own freedom. The name, inspired by Franca Viola, an iconic Italian woman symbolizing the pursuit of rights, embodies determination and liberty.
The goal was to create a logo and a impactful visual identity that encapsulates the values of determination, freedom, rebellion, and change.
Concept
The concept's evolution centers around a compact yet impactful logo design. The chosen solution expands, symbolizing a powerful voice breaking through, notably with the letter 'E' extending beyond the oblique bars. Together, they form a megaphone, an emblem of advocacy and protest.
Colors
The primary color is Cardinal red, a vibrant color expressing passion and demand for attention, dominates, while purple signifies transformation, combining with red to project a forward-looking vision.
Typography
Bebas Neue Bold font, known for its powerful impact, was selected for the logo and titles, seamlessly aligning with the rebellious spirit of 'Le Violette.'
